We build brands with wholesome values, that cater to consumer needs.
About us
Our goal is to build progressive and meaningful food brands, making them more accessible to Australian families. Our philosophy is centred around clean ingredients, local produce and improving people’s lives through wholesome food solutions.
We have extensive experience in the food industry across manufacturing, major retail, independent retail, export, direct to consumer sectors, as well as branding, marketing and social media. This enables us to exceed expectations in meeting consumer and category needs, and business relationships.
Our brands
Our team
Russell Smith
Managing Director
Russ is a father of two, with a culinary background coupled with 20+ years in product development, sales & marketing across multiple categories and countries. Consumer and insights driven with a deep understanding of consumer behaviour & retail category development.
Sarah Andary
Marketing Director
Sarah is a mum of two young toddlers, with a passion for food, family, nutrition and all things wellness. With bachelor’s degrees in graphic design, writing and communication, Sarah also has over 10 years’ experience in graphic design and marketing within the food industry.
